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Race telemetry, made human

Your next race.
No guessing.

Smart training that adapts to your week. A plan personalized to your discipline, your races, your body. Not a generic calendar.

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Free during launch. No card required.

Also available:For coaches & teams
Wed · Jun 17W3/8

VO2 intervals

Team Radio— MAX · 06:40

Readiness is primed. Hit the intervals clean — full gas on, easy between.

VO2 max

VO2 intervals

1h 15m
Duration
Z5
Target zone
312W
Avg power
88
Target TSS
On your Garmin

This week

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Product

An interface that turns data into clear decisions.

Essentials stay in view: readiness, load, and today's session. Everything else is one tap away.

Sample week
Example
Today

Daily dashboard

Key signals and today's focus—without noise.

Load
320 TSS
Sleep
7h 42m
RPE
4-5
Featured sessionActive recovery
60 min·Z2·Indoor
Week

Smart plan

Rebalances load and keeps the goal in focus.

Long endurance
2h · Endurance
Core strength
30 min · Gym
Threshold intervals
6x3' · High intensity
Adjusts to load, recovery, and schedule
Adjust

Plan adjustments

Tell Max, your AI coach, what changed. Get an updated plan in minutes.

Only 6h of sleep last night — let's ease off today and rebuild tomorrow.
Perfect, adjust the session.
Adjusted — it's already on your Garmin.
For athletes who train seriously

Three reasons to drop the generic calendar.

Built for self-coached endurance athletes — cyclists, runners, and triathletes who want a plan that actually understands their sport.

Live readout

Genuinely adaptive

Slept badly? Got injured? Brick session fell apart? The plan adjusts — no texting your coach at 11 PM.

Live readout

Your data, not averages

Sync Garmin, Strava, Whoop, Oura, FIT. The plan adapts to your real load — not what a textbook says it should be.

Live readout

Your discipline, in full

Cycling, running, swimming, or triathlon. Transitions, brick workouts, and a real taper toward your A race. The plan trains your sport — it doesn't fake it.

The path
  1. Step 01

    Connect

    Garmin, Strava, Whoop, Oura, FIT. We import your real load in seconds.

  2. Step 02

    Tell us your next race

    Distance, date, goal. Gran Fondo, marathon, Half-Ironman or ultra. The plan builds toward it.

  3. Step 03

    Start

    Weekly plan ready. Today's session clear. The AI adjusts when something changes.

The method

Built on real training science.

Not vibes. The plan engine encodes the same periodization a good coach uses — three-sport stress balance, brick progressions, and a real taper. Here is the substance, and one anonymized week it produced.

Three sports, one stress budget

An Olympic-distance build week distributes load roughly 20% swim, 40% bike, 30% run, 10% brick — enough volume in each discipline without burying the legs you need for race day.

Bricks that build the bike-to-run shift

Weekly brick sessions grow from a short transition jog into race-pace bike-then-run sets, training the neuromuscular switch that decides the back half of a triathlon.

A taper that sharpens, not fades

In the final days, volume drops 40–60% while intensity holds. Key workouts stay; junk miles go. You arrive fresh and fast, not flat.

Olympic build week
Illustrative example

One mesocycle, structured the way SHIFT builds them. Illustrative data — not a real athlete.

  1. Mon
    Recovery swim — technique
    50m
    96%
  2. Tue
    Bike threshold intervals
    1h 15m
    91%
  3. Wed
    Easy aerobic run
    55m
    88%
  4. Thu
    Swim VO₂ set
    1h 0m
    84%
  5. Fri
    Full rest
    0m
    Pending
  6. Sat
    Long brick — bike then run
    2h 20m
    93%
  7. Sun
    Long aerobic run
    1h 35m
    90%
Meet your coach

This is Max

Max is the AI coach behind every plan. He reads your training load, your readiness, and your own history — then tells you what today should be, and why. Honest about what the data shows, honest about what it doesn't.

Max

Your AI coach. Not a chatbot, not a person at a keyboard — he's here when you train.

The most trustworthy thing a coach does is not text you.
Max won't ping you after 22:00 unless it truly can't wait, sends at most one message in the evening, and only when it changes your tomorrow.

Max

Your coach · here for today's training

You logged 6 hours of sleep two nights running and your readiness dipped. I'd pull today's intervals back to easy Z2 and move the hard set to Thursday.
Makes sense. Adjust it.
Done — your week's rebalanced, and the new session's already on your watch.

Example exchange. Your conversation is your own.

Works with your devices
StravaGarmin ConnectOura RingWHOOPWithingsUltrahuman Ring

Works with Garmin, Strava, Oura, Whoop and more.

Pricing

One plan. Everything included.

SHIFT is free while we launch. Paid plans land soon — no surprises.

Free during launch
Freeduring launch
  • Adaptive AI training plans
  • Week adjusts to your data
  • Strava, Garmin, Oura, WHOOP
  • AI coach chat, generous monthly limit
  • Race calendar & periodization
  • Load, readiness & recovery insights
  • Priority human support
Start free

No card required.

FAQ

Common questions before you start

Short answers to the most common concerns we hear from self-coached athletes.

Most athletes complete onboarding in under 5 minutes and get a first weekly plan in minutes.

Still unsure if SHIFT fits your training style?

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Training seriously is already demanding. Planning shouldn't be.

Join the first athletes training with a plan that understands what's coming.

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