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Pricing

Free while we launch

Paid plans land soon — no card required to get started.

SHIFT Pro
$0

Everything included.

Start free

We'll email you the moment paid plans go live.

  • AI-generated weekly training plans
  • Personalized AI coaching chat
  • Strava, Garmin, Oura, Whoop & Ultrahuman sync
  • Performance analytics (CTL/ATL/TSB)
  • Structured workouts pushed to Garmin
  • Season planning & periodization
  • Multi-sport support (16 disciplines)
  • Coach collaboration tools
For coaches & teams
Free for early teams

Built for coaches, clubs, and federations. Manage every athlete's plan from one dashboard.

Create a coach account

Set it up yourself — no sales call required.

  • Centralized team dashboard
  • Manage multiple athletes
  • Invite athletes with a link
  • Roster readiness at a glance
  • Review and adjust AI plans
  • Approve plans before they go live
  • Bring your whole team
FAQ

Common questions

We're in early access. Billing begins when SHIFT formally launches.

SHIFT supports 16 disciplines across cycling, running, and triathlon — from road and gravel to trail running and Ironman.