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Pricing

Free while we launch

Paid plans land soon. No card required to get started.

SHIFT Pro
$0

Everything included.

Start free

We'll email you the moment paid plans go live.

  • AI-generated weekly training plans
  • Personalized AI coaching chat
  • Strava, Garmin, Oura, Whoop & Ultrahuman sync
  • Performance analytics (CTL/ATL/TSB)
  • Structured workouts pushed to Garmin
  • Season planning & periodization
  • Multi-sport support (16 disciplines)
  • Coach collaboration tools
For coaches & teams
Free for early teams

Built for coaches, clubs, and federations. Manage every athlete's plan from one dashboard.

Create a coach account

Set it up yourself. No sales call required.

  • Centralized team dashboard
  • Manage multiple athletes
  • Invite athletes with a link
  • Roster readiness at a glance
  • Review and adjust AI plans
  • Approve plans before they go live
  • Bring your whole team
FAQ

Common questions

We're in early access. Billing begins when SHIFT formally launches.

SHIFT supports 16 disciplines across cycling, running, and triathlon, from road and gravel to trail running and Ironman.