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Press

Press & media

Everything you need to write about SHIFT: boilerplate, assets, and a contact.

Four cyclists ride a tight paceline along an open road in a strong crosswind, seen from the follow car.

Press kit

Logos, feature graphics, and the boilerplate. The bolt and wordmark are flat white on ink, with no gradient variants.

Download the press kitZIP

About SHIFT

SHIFT is an AI training platform for self-coached cyclists, runners, and triathletes. Max explains and adapts the plan using the eligible sources, with the athlete's consent. SHIFT integrates with Apple Health and Health Connect (through the SHIFT app), Oura, Ultrahuman, and Withings. Garmin Connect™ is coming soon. Strava, COROS, Polar, and Wahoo connect through Apple Health or Health Connect. Data availability and its use with AI depend on each source. SHIFT is available on the web.

What SHIFT is not

  • Not a workout logger. It decides what you should do next, not just record what you did.
  • Not a generic plan PDF. Every week adapts to your real recovery and training-load data.
  • Not a marketplace for human coaches. Max is the coach, and it's built in.
  • Not a medical or diagnostic product. SHIFT gives training guidance, not medical advice.

Media contact

Email support@shifttraining.app with the subject "Press", or use the contact form.

Contact the team