Press & media

Logos, feature graphics, and product shots — flat white bolt and wordmark on ink, no gradient variants.

SHIFT is an AI training platform for self-coached cyclists, runners, and triathletes. You tell it your next race; it builds and adapts a weekly training plan around your real data — and Max, the in-app AI coach, explains the why behind every session. SHIFT connects to Garmin, Strava, Oura, Whoop, Withings, and Ultrahuman, then turns your activities, sleep, and recovery into a plan that adjusts week to week. SHIFT is available on the web today; the Android and iOS apps ship at launch.

• Not a workout logger — it decides what you should do next, not just record what you did.
• Not a generic plan PDF — every week adapts to your real recovery and training-load data.
• Not a marketplace for human coaches — Max is the coach, and it's built in.
• Not a medical or diagnostic product — SHIFT gives training guidance, not medical advice.

Email support@shifttraining.app with the subject "Press", or use the contact form.