Terms of Service
Last updated: October 23, 2026
- SHIFT is not medical advice and does not replace professional care.
- Keep your account secure and use it only for yourself.
- Integrations are optional and can be turned off at any time.
1. About these Terms
These Terms govern your use of the SHIFT apps and website (the "Service"), provided by SHIFT COMPANY S.A. (RUC 80175870-0), Avenida Bernardino Caballero 749, 070112 Encarnación, Paraguay ("SHIFT", "we"). By creating an account or using the Service you accept them and confirm you have read our Privacy Policy. If you do not agree, do not use the Service.
2. The Service
SHIFT is an AI training coach for endurance athletes: it builds and adjusts training plans and coaches you through Max, an AI system. You can connect compatible wearables, health services and the health platform on your device; doing so is optional. We may change, add or remove features, and some features require a paid subscription.
SHIFT is not a medical service and nothing in it is medical advice. Talk to a doctor before starting or changing your training, especially if you have a health condition or injury or are pregnant. Stop and get help if you feel unwell; in an emergency, call your local emergency number.
3. Eligibility and your account
You must be at least 13. If you are under 16, a parent or legal guardian must give permission and accepts these Terms on your behalf. Keep your information accurate and your sign-in details secure, do not share your account, and tell us at once about unauthorized use; you are responsible for activity under your account.
4. Acceptable use
Do not break the law or infringe others' rights; access other people's accounts or data; copy, reverse engineer, scrape or automate access to the Service beyond what the law allows; interfere with or attack it, or upload malicious code; resell it or use it to build a competing product; or use the AI features to produce unlawful or harmful content.
5. AI features and content
Plans, adjustments, insights and Max's replies are generated by AI. They can be inaccurate or unsuitable for you: use your own judgment and do not treat them as professional advice. We apply safety checks but do not guarantee any result. AI features use third-party AI services and work only with your consent, as described in our Privacy Policy; if you withdraw it, they stop working for your account until you consent again.
6. Third-party services
Connected services have their own terms. By connecting one you let us access the data you authorize and, where supported, send it your planned workouts. We are not responsible for third-party services or their data, and you can disconnect them at any time.
7. Subscriptions and payments
- Purchase: paid features are monthly or annual subscriptions sold only as in-app purchases through the App Store or Google Play, under the store's terms. We do not sell subscriptions on our website.
- Price: shown in the store before you buy, in your local currency; it may vary by country or region and include taxes. The store tells you about price changes before they apply.
- Free trial: eligible new subscribers may get a 14-day free trial, as the store decides. Unless you cancel at least 24 hours before it ends, it becomes a paid subscription and you are charged. Any unused trial ends when you buy a subscription.
- Automatic renewal: you are charged through your store account when you confirm the purchase or when the trial ends. The subscription renews automatically for the same period unless you cancel at least 24 hours before the current period ends; the store charges each renewal around the end of the period (on the App Store, within the last 24 hours).
- Cancelling: manage or cancel in your App Store or Google Play account settings. You keep access until the end of the paid period. Deleting your SHIFT account does not cancel a store subscription.
- Refunds: handled by the store under its policies; we cannot refund store purchases. This does not limit your rights under mandatory consumer law.
- Separate agreements: if you use SHIFT under a separate written agreement with us, for example as a coach or team, that agreement governs its fees.
8. Intellectual property
The Service, including its software, design, content and brand, belongs to SHIFT or its licensors. We grant you a personal, non-exclusive, non-transferable, revocable license to use it for your own training under these Terms. Your data and content remain yours; you let us host and process them only to provide the Service, as our Privacy Policy describes. We may use any feedback you send us.
9. Liability
The Service is provided "as is" and "as available". To the extent the law allows, we do not guarantee it will be uninterrupted or error-free, SHIFT is not liable for indirect or consequential losses or for lost data, profits or opportunities, and our total liability is limited to what you paid for the Service in the 12 months before the claim. Nothing in these Terms limits liability that the law does not allow to be limited, such as for death or personal injury caused by negligence or for fraud, or your rights under mandatory consumer law.
10. Suspension and termination
You can stop using SHIFT and delete your account at any time in the app's account settings. We may suspend or close your account if you breach these Terms or misuse the Service, or if the law requires it, telling you first and why when reasonable. Sections that by their nature survive termination, such as intellectual property, liability and governing law, continue to apply.
11. Changes to these Terms
We may update these Terms and will tell you about significant changes in the app or by email before they apply. If you keep using the Service after that, the new Terms apply; if you do not agree, stop using it and delete your account.
12. Governing law and disputes
These Terms are governed by the laws of Paraguay, and disputes go to the competent courts of Encarnación, Paraguay. If you are a consumer, you keep the protection of the mandatory laws of your country of residence and your right to bring a claim in its courts.
13. General
If any part of these Terms is invalid, the rest stays in effect. These Terms, the Privacy Policy and the store's terms for your purchase are the whole agreement between you and SHIFT about the Service. Not enforcing a right does not waive it. You may not transfer these Terms without our consent; we may transfer them in a reorganization or sale of SHIFT and will tell you.
If you got the app from Apple's App Store: these Terms are between you and SHIFT, not Apple, and Apple has no obligation to maintain or support the app. To the extent the law allows, Apple's only warranty obligation is to refund the app's price if it fails to conform to an applicable warranty, and SHIFT, not Apple, handles any claims about the app, including product liability, legal compliance and intellectual property claims. You confirm you are not in a country under a United States government embargo or on a United States list of restricted parties. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.
14. Contact
SHIFT COMPANY S.A., Avenida Bernardino Caballero 749, 070112 Encarnación, Paraguay.
- Legal: legal@shifttraining.app
- Support: support@shifttraining.app